Who are we?

Our Mission

We're talking about a company that takes your hair and skin care to the next level. We love what we do and it shows. With all our years of experience in the field, we know our industry and what you want as our customer. There’s no challenge too big or too small and we dedicate our utmost energy to every product we design and make.
Knowing the struggles many families go through in caring for their hair and skin especially after also suffering from the same issues, we were pushed to research, train and design products to help solve this predicament. Jo's mission is to empower women and provide them with the right information and products so they can take care of themselves and their family.
Walking with you through your hair and skin journeys and giving you tips on how to use our products are some of the handful of love and care we provide as well as freshly making the products here in the UK.

What we promise

Some of our defined Unique Selling Propositions

  • Products For The Family

    As a family run business, we value bonding by sharing. Your one-stop shop to get you and your wards the right products. Enjoy from the same range and feel the freshness.

  • Customers No. 1 Choice

    We’ve brought a lot of smiles to many many faces more than we can count but we don’t let it go to our heads. We dedicate ourselves to research bringing you high end products.

  • Problem Solving Packs

    No point jumping from product to product just to solve a problem. Our packages deal with the likes of Dry Hair, Hair Loss, Stunted growth, Damaged Hair, Receding hair line etc.

  • Natural / Plant / Vegan

    We use natural and organically sourced ingredients to stay clean and pure. Thus said our products are safe and not tested on animals. Use us to reconnect with nature.

  • Excellent After Sales

    A lot of companies leave you to it or should I say to struggle. Well not us. You are well looked after and given the right time and information throughout your experience.

  • 100% Quality Guaranteed

    Delivering quality is our mantra. We can't give you what we don't believe in. Our products are personally used so we can guarantee you won't regret your purchase

  • Our Vision Statement

    Finding a good product is daunting and a concern for everyone, therefore we guarantee NOT to sell you products that contain parabens, silicones, petrochemicals or sulphates. All our ingredients are directly sourced from sustainable and certified organic suppliers. We hope this store gives you what you're looking for and hoping again to build a long term relationship with you and your beautiful hair and skin.

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    Frequently Asked Questions

    How soon would my items arrive?
    We ship our products with UPS tracked per your chosen delivery option at the checkout and as per our delivery information. Visit our shipping and delivery page for more details.
    Do you accept foreign cards for payment?
    We sell and ship globally so yes. Our payment providers accept various payment cards. See card photos at bottom of page. Try to make a purchase but if you encounter problems, please do make contact for us to look into this for you.
    Are there really natural products these days?
    We do get this question very often. Yes there are and we guarantee our products are 100% natural and plant based. We use these products ourselves and for our children. We won't sell you anything with chemicals.
    Do you provide refunds?
    We are very sorry about this but due to health and safety reasons, cosmetic products purchased and opened cannot be returned. If you're unhappy about your purchase, please do get in touch with us and we will make sure you have a 5 star experience.

    A Customer's Experience

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